Keeping Up With the Ka-Social Platforms
You can work wonders on LinkedIn regarding networking and territory scouting/expansion.
You can test out different pitch techniques with Facebook ads. Some of your clients might even be into Snapchat.
Temperature Checks & Small Gestures
Learning to pick up on nonverbal communication or incorporating small gestures into your routine with clients can instantly perk up any lackluster contact.
Does one doctor really love Star Wars? Make a reference at your next meeting. See if you can parlay that into a discussion about that new medical device you just learned about. Even doctors are starting to do it with trust and transparency, changing ROI into IOR: “impact of relationships”. Checking the temperature of your relationships seems like a pain, but it’s like tending a garden or doing the dishes. In order to set yourself up for success (i.e. a good harvest or a clean sink), you have to put in the work.