The World of Marketing Is a New Wild West
You might have noticed a trend in all of those seemingly innocuous Facebook and Instagram ads you see every day: they relate to your recent searches. Marketing companies have been using curated ad campaigns for individuals for a few years now to better serve potential clients. Instead of seeing a random ad for something odd like the best preschool in your neighborhood, marketing algorithms will curate ads specifically for you. Everyone is jumping on the bandwagon. It’s the new gold mine for sales.
No Followers Allowed; Leading Is The Only Option
Not only are we seeing extreme advancements in medical technology, but the way we, as sales reps, can harness data for our own business growth strategies. Again, we work ourselves ragged maintaining and expanding our territories and cultivating relationships. However, in order for us to be the badass, successful reps we know ourselves to be, we have to keep up with, if not anticipate, technological changes and how they sway the market. This also means – yep, you guessed it – we have to adapt our marketing & sales strategies along with this. I don’t mean keeping up with the latest demo of a product or marketing collateral on your mobile device type of advancements – I mean adapting your thinking to outside of the box. It’s not difficult, actually when you get it – it’s a light bulb moment. Keep reading.
What’s With the Sanctimonious Tech Talk?
- Mark Bonchek, Shift Thinking