Physician referrals are what keep this game going, as it were, creating business relationships, increasing revenue, and saving lives.
Think of it like this… any engine needs fuel to run. If you have fuel in the engine, you go, if you don’t have fuel, you don’t. Whether the doc is an individual private practice physician or the largest Healthcare System in your market. If there are no patients, there is no fuel.
So, how do patients get to a specialist? For one, they can look for a specialist over the internet which happens a lot. In many cases though insurance programs create a barrier for the “self-referral” so many times the patient is referred by another physician.
In the end, patients need specialized care, and in many cases that means a referral to a specialist… but why are they referred to THAT SPECIFIC SPECIALIST?
Common sense would say referrals should be based solely on the patient’s needs and the skill/reputation of the physician that the patient is referred to. But, since healthcare is a business, logic doesn’t always apply, or maybe it does, just not the way you always envisioned it.
In a sense, ProSellus is not a tool that sells medical products. ProSellus is the tool that catapults you, or your reps, from being the average salesperson to the most coveted asset that has ever walked through the customers door.